Budtenders are often considered the most important roles in the cannabis industry, assisting customers navigate an endless assortment of products available in a crowded market that's been difficult for brands to stand out.

In this episode of High Fidelity we speak with Jenna Perry - Customer Success Manager at Spiffy.

Jenna discusses how Spiffy collaborates with cannabis brands to create engaging content that deepens budtender product knowledge, reinforce brand messaging and unique product offerings and can even help create operational efficiencies within the retail store environment.